Some time ago, I was speaking about SMTevents’ brand challenge at the Digitalist Growth Business Forum. I explained that, while we offer event services at SMTevents, we also want to nurture SMT’s strong travel agency brand, which is associated with reliability and expertise.
We have been organising events for a long time and have a delightfully large number of satisfied customers. Now, we are aiming for a quantum leap in growth and want to also organise incredible events for new customers. Before the Digitalist event, I wrote a blog post on the topic. You can read it at: http://digitalistnetwork.com/takki-auki-kasvuun/ (in Finnish only).
We have managed to attract the right kind of crazy and brave people to work for our events services, which is exactly what we need in order to surprise our customers with exciting and bold ideas. Our team makes quite a racket in an open plan office, brainstorming and throwing around even wild ideas.
I encourage everyone to be brave, try out new things and push boundaries. I strongly believe that creativity goes hand in hand with audacity. You need to be able to think outside the box and create something that others have not yet come up with. Not all people, however, are audacious or creative, and that is also fine.
I know that I often talk about courage myself, and the challenges resulting from the lack of it. However, we should keep in mind that not everyone is the same. We need different kinds of people to reach the best results. We all have our own roles which, hopefully, fit well with our personalities.
I had a conversation once where one of our employees complained how, as a result of their long experience in the travel industry, they are now someone who always tries to make every effort to fulfil the customer’s wishes. In event services, we, of course, listen to the customer, but we have been particularly successful in situations where we have suggested something inventive that never even occurred to the customer.
We need to have the courage to suggest something other than what the customer is asking for, or even say “no” to them. That’s not a good idea, that doesn’t sound good, that won’t work or that’s not possible. Sounds pretty crazy, right? Especially if you are used to bending over backwards in order to get the customer where and when they want to go.
We have been talking a lot about the necessary change and the courage to break the old pattern. Some people may face difficulties with their “lack of courage”, and we should not make them feel guilty about it. Everything is possible if you have the desire to grow. This is mostly a note to myself as it is too easy for me to start telling others to have courage and, consequently, some people may feel guilty. I wish I always remembered to meet everyone as individuals and value their special strengths.
While courage is one of my own strengths, it is no more valuable than some other attribute. Let’s celebrate diversity, be proud of our own competence, value others’ experience and give praise. Stay positive.
Director, SMT Events