(Image: Visit Tampere/Laura Vanzo)
Tampere was chosen as Finland's best city for tourism, and it takes second place in the Finnish conference statistics. In August 2019, Tampere attracted more than 60,000 spectators, 80 lorries and quite a pile of pyrotechnics for two concerts by German legends Rammstein.
No wonder, then, that the Nordic's largest inland city that declared itself the sauna capital of the world as well as being the birthplace of the black sausage, attracts more and more guests for events, meetings and conferences each year. So, why not take a trip to Tampere yourself?
- Tampere benefits from good logistics and the right size, says Executive Vice President Jari Ahjoharju from Visit Tampere. - We can be reached by motorway, train or plane. In addition to Helsinki, there are direct flights from Riga and Stockholm, and it only takes twenty minutes to reach the centre from Pirkkala airport.
The suitable size is also a pleasure for event arrangers within the city. Tampere Congress & Events District, or Tampere CED for short, is a hub of services and professionals where you can find anything you need within a 10-minute walking distance. The area offers dozens of event spaces for tens of thousands of people, from two-person meeting rooms to stadiums with a capacity of 32,500 people. In addition to these, the area also includes a railway station and shopping centre, among other things. Additionally, Tampere Fair Centre offers great frames for events big and small.
The different parties also have functional cooperation.
"The people here are hospitable and down to earth. The atmosphere is not hectic, but we see things through to completion. We want to take good overall care of our customers and remain flexible for different needs."
What new things can Tampere offer to event arrangers, Jari Ahjoharju?
- We have beautiful old factory buildings that provide a great setting for different events. Many will have heard of the Finlayson area, but the Hiedanranta area contains the Kuivaamo cultural space and artisan community as well as music and art events. Those seeking adventure or natural peace will head to Teisko and the newly renovated Murikanranta conference hotel for a spa meeting or a Jopo bicycle trip.
And we must not forget the classics, either. When was the last time you visited the renovated Scandic Rosendahl or tasted black sausage or the cake buffet at the Market Hall? Depending on their age, your foreign visitors will be thrilled to see the Moomin Museum or the Lenin Museum – or both. You can also set sail with your meeting guests on board the Hopealinja or Tarjanne lake cruises. Did you know that the Tarjanne is the world's oldest steam ship still servicing her original route?
Also, black sausage is not all Tampere has to offer. The Hungry for Tampere campaign brings 40 personal restaurants, social media influencers and the city's travel services under one banner with the aim to develop gourmet experiences. For example, you can try the products from local breweries, pannacotta with talkkuna (roasted barley, rye, oat and pea flour) or churn-caught willow grouse. See here for more information on the participating restaurants: https://visittampere.fi/en/hungry-for-tampere/
Finally, a tricky question: How would you convince someone from Turku to come to Tampere?
- Come on over! It's best to rely on the classics: coffee and doughnut at Pyynikki, dining above the rooftops at the rotating Näsinneula restaurant, and an ice hockey match between Tappara and TPS. At the end of the game, raise a toast with Tampere Brewing & Distilling Co's award-winning products.