How does your event make attendees feel? Excited, inspired – hopefully not bored? It is time to reinvent the “business event”, says event professional Kaisa Eljaala.
Kaisa has two decades of experience from the events industry as a planner and producer. During this time, she has participated in creating consumer and B2B events from Lahti Ski Games to Slush. Now, through her own business, Kaisa uses her experience to support the Finnish team of American Express Meetings & Events in event planning.
So, how can you shake things up and make your events shine? Try these tips from Kaisa.
An event must have a reason and goal, and the reason should never be “because that’s what we have always done”, Kaisa says. Think about the point and purpose of the event. This lays the foundation for everything else.
You are not creating the event for yourself. Consider your audience. Who do you want to attend? Step into their shoes and think about what would make them attend your event specifically – remember that the competition for people’s time is tough.
Content is king. Your audience determines the content – what inspires and excites them. A good idea provokes thinking and evokes emotion. The attendees should leave the event buzzing with excitement and new ideas, not thinking about how they could have spent the time better at work.
Good content works and inspires the attendees throughout the event’s life cycle. Rather than focusing on just that one day, you should utilise the content ahead of the event by engaging attendees on social media, for example, as well as after by sharing your feelings and thoughts about the event.
While the venue is important, it should not be the starting point of your planning. Choose a venue that fits the theme and goal of the event as well as your audience’s preferences. If you are hosting an event for busy decision-makers, do you choose a prominent urban venue with great parking options or a relaxing spot close to nature? The personality of the venue is important, and it must align with the event.
Our experienced events team – backed with Kaisa’s great ideas – will gladly help you plan and produce your event. We will find just the right venue, create an exciting invite and arrange inspiring speakers, hosts and performers to make sure that the event supports your goal and theme.
Everything will go smoothly after we have chosen the right partners to take care of the technology, decorations and materials. During the event, we will keep it going on schedule and just as planned. Any surprises will be taken care of so that they will not catch you off guard – and you can focus on your guests and making sure your event is a success.
Interested? Ask for a quotation at: firstname.lastname@example.org.