What trends will the Nordic countries follow in Meetings and Events in 2017? We are quite an original area up here in the north. Some of the world trends are an old story in the Nordics, while some have not entered our world of meetings yet.
Learn more on us and our characteristics as Meeting Planners on the Meetings & Events Forecast 2017 by American Express Meetings and Events. Mikael Ek from Stockholm describes.
1. We meet in major cities.
Up to 91% of Nordic meetings take place in biggest cities. We use less second-tier options than our fellow meeting planners in e.g. Germany, USA or Australia. Still, second-tier options or venues in smaller destinations often offer less expensive alternatives with better availability. Good to keep in mind, specially if you are booking the venue a bit too late - another feature typifying Nordic meetings.
2. The rise of group hotel rates is moderate
Good news - the group hotel rates will rise slower in the Nordics than in other countries. While we can relax with a reasonable growth of approximately 1.8%, prices will increase faster abroad. Particularly clear the climbing is in South and North Americas, where it is expected to reach 3.7%.
The availability of group rates reflects the laws of supply and demand. High demand and big events tend to raise the price, whereas tightening competition and openings of new venues keep the rise more moderate.
3. Safety and security play an important role in site selection
Duty of care has become one of the main interests of meetings planners, not only in the Nordics but all over the world. It is not a coincidence that Paris and Brussels are falling down in the top ten European list of venues. Respectively, Prague just climbed six positions up to ranking number 10.
What does, then, duty of care mean for meetings and events in practice? Meetings and events with multiple suppliers present some unique challenges when it comes to the tracking, management and ability to respond in a timely and comprehensive manner during an unexpected event.
Managing duty of care starts well before the meeting begins. Companies should establish a comprehensive duty of care policy that encompasses a variety of situations and serves as a guide for meetings and events, from choosing locations, to travel arrangements and more. It is also important to forge connections between meetings and event owners, contracted partners and the security department, if your company has one. And even attendees have their responsibilities.
4. Strategic Meeting Management - a missing trend
Meeting Management is still a lot less familiar in the Nordic countries than for example in the United States. Still, there is no reason to get confused as this fine term includes very practical things - like the Duty of care we mentioned above.
Putting it simply, Meeting Management means the attainment of an overall picture of an organisation’s entire field of events, preparing centralised guidelines on this and arranging competitive tendering for service producers.
When the events of an organisation are managed in a centralised way, arranging them becomes more efficient, costs come down and risks are minimised. With centralised contracts, things like terms of cancellation and confirming the final number of participants will not cause any surprises at the last minute.
How did you find these Nordic meeting trends? Are you a typical Nordic meeting planner or do you perhaps have a Middle European or South American soul?
Load the full report of Global Meetings and Events forecast 2017 here: https://www.amexglobalbusinesstravel.com/content/2017-global-meetings-events-forecast/